And why your brand’s smartest
voice might not be human.
There’s a growing trend inside modern companies not just to automate work, but to automate thinking. The kind that eats up time in meeting decks and Slack threads.
We are not talking generative content or AI-written blog posts. That’s been done.
At Joules,
We’ve been working with health, wellness, and science-first companies who want to communicate, interpret this demand and do it fast.
What’s happening now is quieter,
but more foundational
Spend enough time in the world of longevity and you start to notice a pattern. It’s the surplus of opinion masquerading as fact.
“I’ve been using AG1 since 2012 because it’s the simplest, most straightforward way for me to get my bases of important vitamins, minerals, and probiotics.”
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"AG1 makes it easier to go on autopilot and get the important, essential nutrients that we want and need access to."
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"It tastes great, is convenient to take on the road. I love that it’s a really easy way to support my overall health.”
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“I've noticed a big shift in how I feel with a boost in energy and in my recovery. It's also reassuring to know that my nutritional bases are covered"
WHAT ARE WE BUILDING
WHAT ARE WE BUILDING
An AI-powered copilot, but more importantly, a thinking layer. When a new study drops, or when Huberman posts something that everyone’s retweeting without fully comprehending, our AI brain does what is difficult to happen at a human level.
It references the claim against its internal database, matches it to vetted science, and gives a readout of what’s hype, what’s legit and what might be useful today.
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We’ve been building systems that can parse a David Sinclair post or a Huberman Lab drop, compare it against a structured internal body of vetted science, and return with a response that’s clear, referenced, and actually useful to a marketing team trying to decide what to say that day.
