In a world of noise, how do we design for clarity?

PROBLEM

We live in an era of beautiful compliance. Data is everywhere. Nudges are constant. But outcomes? Not always clear. And in the world of health, wellness, and longevity - that gap isn’t just inconvenient. It’s dangerous.

“You're halfway through your 10,000-step streak. The badge glows. The app cheers. But are you healthier? Or just more compliant?”

the why?

“I’ve been knee-deep in the world of health tech for over two decades,” says Anthony Lacavera, co-founder at Joules.

“And what I see time and again is this: the promise is there - wearables, biomarkers, diagnostics - but too often, the information either lacks context or gets buried in interfaces that aren’t built for human attention.”

“Design isn’t the polish on top. It’s the architecture underneath.”
Dedeepya Reddy
Co-Founder Joules

“Anthony and I have worked on multiple products in this space in the last three years - products that don’t just look good, but work with real behavior. We've seen the landscape shift: people are more open, more curious, more ready to take their health seriously. But readiness isn’t enough- clarity is the missing link. That’s what helps people understand their choices, navigate the noise, and build habits that actually hold.”

Our Energy Sprints

Whether you’re launching a longevity diagnostic, building a breakthrough biomarker platform, or designing the interface for a new neurotherapeutic- our work adapts to your speed and stakes.

Build While Thinking

Every project starts with a working session. We sit with your team, unpack the challenge, and map what matters: the user behavior, the business urgency, and the gaps worth solving.


By the end of Week One, we’ve aligned on the opportunity. By Week Two, we’re prototyping. 

In diagnostics, therapeutics, and emerging health tech, things move fast and not everything is fully known.
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That’s why we treat design not as a final layer, but as a flexible system that helps your product adapt, communicate, and earn trust along the way. From early prototypes to investor decks to patient touchpoints, we build visual identities and experience systems that scale with you.

We co-build with your team, founders, PMs, developers, clinicians, scientists & researchers.

What we’re designing is pressure-tested in real-world flows. Every sprint ends with something that can be tested, shared, or shipped.